OUR CHALLENGE

One of the biggest food retailers in the world was having a major problem with their suppliers in Turkey. With the annual contracts, the retailer was promising shelf shares at a certain rate to its suppliers, but could not properly check whether the fulfillment occurred.

Suppliers said they had less than the committed shelf share, while store managers said there was no problem with their shelf shares. The manual controls, photos taken and reports written by both sides at retailer’s 680 stores did not solve the problem.

After we introduced Vispera Image Recognition Service, the retail company believed that it would be a fundamental solution to the problem that they are experiencing.

With a 3 month pilot carried out in 5 stores, the Vispera Image Recognition Service measured and controlled all stores. In certain periods, the deviations between the shelf shares allocated to the suppliers and the in-store applications were reported and shared with suppliers.

The data set shared with suppliers included the following indicators and fairly solved the problem.



BEFORE VISPERA

The settlement of the shelf-share dispute between retailers and suppliers was one of the most difficult issues.

AFTER VISPERA

Now, there is a reliable solution that solves the shelfshare disputes between the retailer and the supplier.

60+ Store Visits Performed
4800+ Pictures Processed
192.000+ Items Counted

VISPERA REPORTS PLANNED AND REALISED SHELF SHARES COMPARATIVELY
RESULTS ARE SHOWN SEPARATELY IN THE BASES OF FIRMS AND BRANDS