How Bilkom doubled sales in consumer electronics by improving on-shelf-availability

Consumer Electronics

ABOUT THE CASE

Bilkom implemented Vispera Storesense, an image recognition solution for boosting the productivity of sales and merch teams through instant mobile reports received right on spot for the in-store execution challenges and focus on resolving the sales issues. 

With Vispera Storesense, Bilkom finally had the technological capability for monitoring;


  • In-Store Execution Monitoring
  • On-Shelf Availability (OSA) of SKUs
  • Planogram Compliance



RESULTS A GLANCE

"Today, it is inevitable to move digitalization into the stores under these competitive conditions. In this case, we are happy to be the first consumer electronics brand to manage our shelves digitally with Vispera."
Fikret Ballıkaya, Bilkom, CEO

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