Demand for consumer electronics kept its growth throughout the last decade in Turkey due to increase in personal incomes and a wide range of consumer finance options. Also, new technologies focused on the demand for consumer electronics retail chains with both national and international players. Founded in 1984 , Bilkom joined Koç Group in 2000. The company provides its customers around 2.5 million products a year through more than 5.000 retail outlets with over 500 business partners across Turkey. As a distributor of many well-known brands like Apple, Huawei, DJI, Fitbit and Celly, Bilkom’s largest revenue-generating product line is consumer electronics accessories.
CHALLENGES BILKOM FACED BEFORE VISPERA
As national technology retail chains start to become the main sales channels for accessories, Bilkom also grew its operations in the sector. However, facing growing operational demand and competition with national brands, they had a challenge to build a trade marketing strategy and to lead a field execution team with a productive mindset. That’s when Vispera gave a hand to track the performance of their in-store execution with image recognition solutions powered by deep learning!
"Today, it is inevitable to move digitalization into the stores under these competitive conditions. In this case, we are happy to be the first consumer electronics brand to manage our shelves digitally with Vispera."
Fikret Ballıkaya CEO