Deliver the best possible shopping experience by maximizing store productivity.
Why Grocery Retail Should Use Competitive Intelligence Solution
Vispera Competitive Intelligence Solution
Vispera provides a holistic retail analytics solution in line with the competitive intelligence services to measure the complex KPIs in the competitive landscape to enable CPG suppliers to make the right decisions by considering the competition. With executive dashboards, management teams can have an immediate snapshot of the field feeding by the entire market's relevant insights.
Vispera's Competitive Intelligence solution monitors competitive insights, measuring trends by channel and region for every product and even brand. It offers prescriptive suggestions on field execution to improve margins and win at the shelf, allowing CPGs to dynamically uncover market trends and adjust strategies to detect and correct performance gaps.
Get a ready-to-use overview of marketing campaigns, shelf and share compared with the competitors, and product price indexing in various filters, such as countries, channels, and retailers.
What Competitive Intelligence Solution Does
Competitor Shelf Space
CPGs should keep an eye in the store on competitor products to go beyond getting compliance right in the store. You can get competitive insights about the leader of the ongoing market share in your category, together with the shelf share data that reveals who is successful in the competition.
Vispera 's AI-powered solutions enable CPGs to get comprehensive competitive intelligence analytics and optimized promotional plans across all channels and single products top down. With data on sales and facings for each product, you can identify the least preferred products on the shelf and detect the most valuable areas for NPD launches.
Product Price Indexing
Thanks to the competitive insights that Vispera offers for the whole category, it is possible to adjust your own prices according to the shelf's information. By gathering unbiased data regarding competitors and your brand flowing from the shelves into a hub, we consider the pricing indexing KPI for the entire category on different channels.