Competitive Intelligence

Deliver the best possible shopping experience by maximizing store productivity.

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Why Grocery Retail Should Use Competitive Intelligence Solution

Uncover market and category trends

Monitor your shelf share and pricing against competitors

Ensure penetration and distribution of NPD to boost sales

Vispera Competitive Intelligence Solution

Vispera provides a holistic retail analytics solution in line with the competitive intelligence services to measure the complex KPIs in the competitive landscape to enable CPG suppliers to make the right decisions by considering the competition. With executive dashboards, management teams can have an immediate snapshot of the field feeding by the entire market's relevant insights.

Vispera's Competitive Intelligence solution monitors competitive insights, measuring trends by channel and region for every product and even brand. It offers prescriptive suggestions on field execution to improve margins and win at the shelf, allowing CPGs to dynamically uncover market trends and adjust strategies to detect and correct performance gaps.

Get a ready-to-use overview of marketing campaigns, shelf and share compared with the competitors, and product price indexing in various filters, such as countries, channels, and retailers.

What Competitive Intelligence Solution Does

Vispera converts the data collected from the shelves into actionable insights, thus sales opportunities. With the competitive intelligence solution, CPG brands could get complete and advanced insights about the competition and the trends so that they can respond and adapt to the changing environment quickly.

Competitor Shelf Space

CPGs should keep an eye in the store on competitor products to go beyond getting compliance right in the store. You can get competitive insights about the leader of the ongoing market share in your category, together with the shelf share data that reveals who is successful in the competition.

NPD Launches

Vispera 's AI-powered solutions enable CPGs to get comprehensive competitive intelligence analytics and optimized promotional plans across all channels and single products top down. With data on sales and facings for each product, you can identify the least preferred products on the shelf and detect the most valuable areas for NPD launches.

Product Price Indexing

Thanks to the competitive insights that Vispera offers for the whole category, it is possible to adjust your own prices according to the shelf's information. By gathering unbiased data regarding competitors and your brand flowing from the shelves into a hub, we consider the pricing indexing KPI for the entire category on different channels.

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Hear About Vispera From Top-Tier Retail Players

One of the top three market research companies’ current operations in retail display involved manual counting and sampling-based consistency check of similar SKU groups during store visits, which resulted as not accurate enough and the reports took a long time to arrive. For this reason, the client implemented Vispera Storesense, an image recognition solution for digital in-store execution monitoring, making in-store photo collection operations much easier. With Vispera Storesense, the client saved 40% merchandiser time in store.

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Start a New Era for In-Store Digitalization, Today

We are Vispera. We lead in digital transformation, driving breakthrough computer vision solutions for retail. Vispera's competitive intelligence provides the intelligence needed to succeed in a dynamic retail world. Schedule a demo today and experience the magic.

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Vispera Retail Intelligence Solutions

Competitive Intelligence

Why Grocery Retail Should Use Competitive Intelligence Solution

Vispera Competitive Intelligence Solution