Shelf Price Tracking
Track market trends to maintain competitive positioning
Why Grocery Retail Should Use Shelf Price Tracking Solution
Vispera Shelf Price Tracking Solution
Dispense with the endless hours, multitudinous errors and infinite paperwork associated with manual price tracking. Vispera's Shelf Price Tracking solution gives insights on pricing trends and indexes while optimizing pricing decisions. All competitive price information is available at all times in Vispera's flexible dashboard, Ocean, enabling rapid data-driven price changes to maximize revenue.
To dramatically enhance perfect stores for CPG suppliers, Vispera leverages a revolutionary image recognition technology to track and view the entire price-related data in near real-time. To realize complex store-driven decisions, retailers can also identify rules based on price change monitoring across the stores and price tag compliance.
What Shelf Price Tracking Solution Does
Vispera helps CPG suppliers boost price positioning by automatically analyzing competitors' price changes. Vispera enables instant pricing modification to allow for rapid response to market conditions and maximizing profitability.
Product Price Indexing
Understand pricing differences among different retailers, and reveal the pricing index appeals to shoppers in line with your strategy. Vispera engines recognize the price tags and adjust them based on competitors to make you specify the pricing rules easily. It is feasible to modify your own prices according to the information obtained from the shelf.
Monitor and audit the prices of whichever competitor you want to get an instant picture of their activities on the shelves with strategic competitor analysis. Vispera Shelf Price Tracking solution gathers everything happening on the shelf, including competitor product prices, and visualizes them on the dashboard.
Pricing Tag Compliance
Vispera image recognition technology can read prices from price tags detected on the scene, assign them to the closest recognized products, and provide an accurate compliance KPI. With Vispera's visual intelligence solutions, there will not be such a problem for grocery retail as losing out on customers for misleading price tags.
Actual vs. List Price
See the bottleneck between your actualized shelf price and set listing price; take quick action to fix the discrepancy by enabling price positioning reports. Given the circumstances and applied Vispera solutions, no wonder there will not be an incompatibility in the real situation of price tags on the retail shelves.
Price Changes Tracking
Vispera's tailored dashboard delivers a complete view of price activity across all channels and multiple brands. It is possible to see the instant moves and changes in prices between separate brands. Vispera offers a comprehensive hub with automatically acquired pricing data.