Promotions and Launch Tracking
Ensure that promotions and launches are executed seamlessly to elevate brand performance.
Why Grocery Retail Should Use Promotions and Launch Tracking Solution
Vispera Promotions and Launch Tracking Solution
Why a promotion worked or not is hard to understand while measuring how much it sold is pretty easy considering the point-of-sales data. But CPG companies need to fulfill the performance gaps and set the right promotion and launch strategies by getting power from the data.
To better grasp and handle the promotions and launches, start using Vispera solutions as an in-store data source. Make sure promotions run smoothly and get a chance through all platforms to improve brand efficiency. Look at your promotion's compatibility with real in-store images and reach the performance you expect with Vispera. Increase sales by repairing incompatible during seasonal promotions.
Access an all-in-one reporting platform that matches competitive brands with promotional tactics such as price reduction, bundle packs, secondary placements, or NPD penetration. Leverage display location, type, and point-of-sales data to get a complete view of your brands and competitors for engaging shelves.
What Promotions and Launch Tracking Solution Does
Trade Promotion Tracking
Vispera consolidates shelf and POS data to suggest the drivers of the store's performance to CPGs, offers a predictive pricing model to realize in promotions to align with the market demand. Along with the single products, Vipsera's highly performant visual intelligence technologies can recognize and measure bundle packs' performance and availability.
Secondary Display Share
Vispera helps suppliers to track their asset conditions like where and how well they are placed. Management teams can access the executive dashboard with POS displays, secondary placements, pricing trends, and promotional tactics information.
New Product Penetration
In CPG, it is of great importance to cover the category by innovating, and realizing the new product penetration in parallel with timing to be available and visible to the customers every time and everywhere. With Vispera, you can effortlessly measure whether your new products and innovations penetrate the targeted points and see their performances.