Founded in 1991, RT Intelligence provides strategic management of trade marketing and market intelligence solutions for business management with a focus on brand development and efficiency in results. Having a predominant performance in the Northeast and North regions of Brazil, they operate with the modalities of Shared and Exclusive Merchandising. Directors of RT Intelligence led the company towards innovation and technology. The company doubled from 2015 to 2019 by digitizing trade marketing for strategic operation and management. However, RT Intelligence team wanted to go further on that vision and make wise investments to reach success. So, they focused on their challenges.
CHALLENGES FACED IN RETAIL EXECUTION
Their execution model was based on their large team of sales promoters who periodically track, monitor, and replenish the retail displays. However, manual reporting of SKU counts, facing and shelf shares as well as the planogram compliance were challenging due time management issues and human errors. Romero states “Before Vispera, the operational process was challenging. We were asking our sales promoters to take a picture every time they completed a task for a client. Imagine receiving 2000 images daily for auditing and not being able to adjust even 10%. ”In this case, RT’s experience had made them sure of one thing, that an all-in-one solution was a necessity. They started to look for an innovative solution to track the performance of their retail execution.
VISPERA STORESENSE HELPED RT TO BOOST RETAIL EXECUTION
According to the RT Intelligence team, they finally have a solution to improve retail execution to gain a competitive edge as our services are tuned with the future of our segment. We did a contest with our sales team to increase the OSA, and it did increase from 58.9% to 67.7% which was reflected as 12,65% in sales improvement
"What we love the most about Vispera is that our clients are very impressed with the tool, some of them look like kids that just met a wizard. They are so impressed, the same way we did the first time we started using Vispera, it was like magic.."
Executive Director of RT