ABOUT THE CASE
As one of the most innovative companies in Turkey, Şölen kicked off initiatives in its 30-year history with the aim of being a global player in the world. With more than 200 products in snacks, children’s products, gifts and treats categories; Şölen’s approach is to invest in digital transformation solutions and partnerships in order to increase the efficiency of the field personnel in such a large and complex operational structure. That is how their paths crossed with Vispera!
Şölen has started to implement Vispera Storesense to its operations and get satisfying results from:
- Shelf share
- Planogram compliance
- Deep KPI measurement
- SKU level data
"In Şölen, we very much value supporting and enabling our sales teams on the field with pioneer tools. We have decided to work with Vispera in order to obtain a baseline of our shelf metrics and to convert them into key performance indicators to have a sustainable field execution."
Business Development and Trade Marketing Manager