Unlocking Efficiency with Nestlé: From Manual to Automated Retail Insights 

Confectionery

ABOUT THE CASE

With Vispera’s technology, Nestlé expanded its retail coverage to stores in all 81 provinces of Türkiye, enabling full product tracking, including competitive insights. First of all, the dependency on third-party agents was eliminated, as Vispera now provides real-time reporting within just 1-2 minutes. Automated display and shelf monitoring was fully implemented, offering Nestlé an efficient and user-friendly interface, which drastically improved the reporting speed in both modern and traditional trade.

Nestlé can now gain valuable insights and take action based on the tracking of key performance indicators, including:

-SKU-level must-have availability,

-Planogram compliance

-POSM & Display availability and counts


RESULTS AT A GLANCE

“...we can easily track the location and duration of our POSMs (Point of Sale Materials), which for many companies is often the subject of debate as to whether they are a cost or an investment. This allows us to forecast how much of each product variant we should produce in the future. 

Shelf share and planogram measurements provide actionable insights on how to achieve the most efficient visual arrangement on shelves, improving our operational efficiency.”
Özhan Altınok, Nestlé, In-store Visibility & Sales Capability Manager

Download this case study to learn more about how Vispera helped them to gain a competitive advantage in a very short time!
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