ABOUT THE CASE
The wine & spirits category leader who wants to make investment optimization in the traditional channel, is now able to develop a competitive advantage by making measurements in the most valuable 4 segments with the Vispera Storesense product.
After Vispera, the leading supplier has started to;
- Measure KPIs in 4 different segments which are deemed most valuable
- Track non-SKU visual tasks, such as the display and point-of-sale materials
- Follow the field top-down daily with the coverage report
- Get support from the actionable insights Vispera provides in decision-making processes
RESULTS AT A GLANCE
Download this case study to learn more about how Vispera helped leading wine & spirits supplier to have a full coverage on invested outlets & targeted points!
Non-timely and inconsistent reporting
Not optimized investment points
Manual field execution
Unstructured data gathered
Subjective and declaration-based inspection
Low awareness on the targeted points
Reports available within 24 hours
Full optimization in investment points
Digital field execution
Structured and holistic data gathered
Objective inspection
Daily control system provided on the targeted points