ABOUT THE CASE

The wine & spirits category leader who wants to make investment optimization in the traditional channel, is now able to develop a competitive advantage by making measurements in the most valuable 4 segments with the Vispera Storesense product.

After Vispera, the leading supplier has started to;

  • Measure KPIs in 4 different segments which are deemed most valuable
  • Track non-SKU visual tasks, such as the display and point-of-sale materials
  • Follow the field top-down daily with the coverage report
  • Get support from the actionable insights Vispera provides in decision-making processes

 

 

RESULTS AT A GLANCE

 

 

Download this case study to learn more about how Vispera helped leading wine & spirits supplier to have a full coverage on invested outlets & targeted points!

 

 

BEFORE VISPERA

Non-timely and inconsistent reporting

Not optimized investment points

Manual field execution

Unstructured data gathered

Subjective and declaration-based inspection

Low awareness on the targeted points

AFTER VISPERA

Reports available within 24 hours

Full optimization in investment points

Digital field execution

Structured and holistic data gathered

Objective inspection

Daily control system provided on the targeted points

DOWNLOAD THIS CASE STUDY
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