ABOUT THE CASE
The wine & spirits category leader who wants to make investment optimization in the traditional channel, is now able to develop a competitive advantage by making measurements in the most valuable 4 segments with the Vispera Storesense product.
After Vispera, the leading supplier has started to;
- Measure KPIs in 4 different segments which are deemed most valuable
- Track non-SKU visual tasks, such as the display and point-of-sale materials
- Follow the field top-down daily with the coverage report
- Get support from the actionable insights Vispera provides in decision-making processes