Vispera helped leading wine & spirits supplier to have a full coverage on targeted points!

Wine & Spirits

ABOUT THE CASE

The wine & spirits category leader who wants to make investment optimization in the traditional channel, is now able to develop a competitive advantage by making measurements in the most valuable 4 segments with the Vispera Storesense product.

After Vispera, the leading supplier has started to;


  • Measure KPIs in 4 different segments which are deemed most valuable
  • Track non-SKU visual tasks, such as the display and point-of-sale materials
  • Follow the field top-down daily with the coverage report
  • Get support from the actionable insights Vispera provides in decision-making processes



RESULTS AT A GLANCE

BEFORE VISPERA

  • Non-timely and inconsistent reporting
  • Not optimized investment points
  • Manual field execution
  • Unstructured data gathered
  • Subjective and declaration-based inspection
  • Low awareness on the targeted points

AFTER VISPERA

  • Reports available within 24 hours
  • Full optimization in investment points
  • Digital field execution
  • Structured and holistic data gathered
  • Objective inspection
  • Daily control system provided on the targeted points

Download this case study to learn more about how Vispera helped them to gain a competitive advantage in a very short time!
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