ABOUT THE CASE
The national leader in the beer category had the challenge to track the field execution performance manually, which brought a high complexity. It was not possible to monitor and take actions around the data as fast as the goods are moving. Vispera was coming into the scene as a perfect solution.
With Vispera Storesense, leading brewer finally has started to;
- Monitor distribution and penetration
- Monitor team performance
- Digitize the process to obtain a time-saving
- Increase in scope coverage
- Speed in operations!
"Before Vispera, the data was collected manually and the reports produced were already outdated when reached to us, now we have a real-time monitoring with Vispera and this led the field team to focus on qualified tasks and eventually increased our availability!"
Modern Channel Category Manager